David Doctor Rose

If you’ve seen UNEEK you know why they gave it the name that they did. It’s a shoe made of two woven cords and a sole – and that’s it. Plus a lot of people were unsure how to even pronounce the name. The weirdness of it could have been seen as a weakness, but we saw it as its greatest strength. So we doubled down on it with the campaign “Unique UNEEK.”

We encouraged others to be unique too. Each box was packed with a ball of cord and directions to make something of your own, sharing it with us using the #UNEEK hashtag.

All in all, the best shoe launch in KEEN history.

Some coworkers needed headshots. So art director Evan Bross and I decided to kick it up a notch to flavor town, and BAM!!! Glamour Shots.

A small collection of some of my favorite photographs attempting to capture the ethos of Wexley School for Girls in single images